Shamsha Hashwani’s launched her first Flagship store

Karachi 28th February, 2015: In the fast-paced Fashion landscape of Pakistan where talents are turning into trade, Shamsha Hashwani’s eponymous brand is synonymous with swoop-back pleated twill, glamorized shirtwaist and bespoke curvaceous suits. Her sartorial creed and detailed craftsmanship is often neatly tucked into a sheer-body skimming layers or underneath the voluminous fads of thick, tapered silhouettes.

She entered the fashion world three years ago and thereon, developed and excelled in the field. She formed a forte for herself from the lively, trendy prêt to classically nsemble formals. Her brand encapsulates the essence of the powerful, modern woman emphasizes on intricacy and refined delicacy.

Drawing inspiration from Epictetus, she has based her latest collection on vibrant colors, fine embroideries and innovative cuts to make women feel bolder than ever. She has intertwined expression of tradition with contemporary and aimed to highlights luxury in every masterpiece.

Shamsha launched her ensemble with dominating use of flattering handwork and embellishments, Shamsha Hashwani craved her debut by making each outfit elegant and bold at the same time.

She strongly believes that when there is clarity; there is transparency. Every piece is pristine and the individual’s personal relationship with each article is, therefore, apparent.

“Know first, who you are; and then adorn yourself accordingly.”

The event was managed by Catwalk event management and PR was done by Catalyst PR and marketing.