Origins – Pret-a-Porter Perfection.

One of the renowned retail brands of Pakistan Origins recently celebrated their 4^th anniversary throughout Pakistan. Fashion house, Origins is the most sought after ready-to-wear label that has been redefining subversive daywear since its inception in 2010. It bagged the most prestigious award of ‘Brand of the Year,’ this year, reaching the pinnacle of its success.

A brainchild of Ayesha Mansoor, Origins has emerged as one of the leading brands in Pakistan with its sales on an exponential rise since the past four years.  Speaking in terms of brick and mortar, Origins presently runs 35 outlets all over Pakistan, with more opening soon.

Speaking on its 4^th anniversary, CEO Mr.Suleman said, “We are delighted to celebrate our 4th anniversary with our loyal Origins customers. We have put in a lot of hard work and dedication to provide top of the line products and are absolutely delighted by the response. Come be part of the celebrations!”

Origins epitomize bohemian glamour through their master craftsmanship in causal and semi-formal dresses. It is known for its signature, intricate detailing in embroidery and pattern motifs on voluminous folds of thick, fine fabric.

Living by its tag-line of “Ready to wear- Ready to live,” the new R2W collection by Origins consist of curvaceous suits, clinched with discrete micro-pleating adding romantic flares to the silhouette. There is a wide range of body-skimming layers of long shirts, paired with neon-hued tights. Each tunic comes with an option of having cap-sleeves which adds youthfulness to the dress, or to go for long-sleeved gown which emulates conservatism and romance.

A beautiful mesh of mood-altering shades of navy blues, golds, oranges and whites make the color palette of this collection. Origins R2W 2014, as a whole has clean lines and softer construction, making each design fit for summer’s sturdiest wardrobe perennial.

Origins has always endeavored at hitting the right trends and presenting a minimal, yet austerely elegant dresses targeting the modern women. Their sartorial brilliance is reflected in finely stitched, billowy frocks and a-line dresses making them a center of attraction for women of all ages.  

The PR of the event was handled by Catalyst PR & Marketing.