Dara The Social Project
Dara
The Social Project
[Pakistan, Wednesday, 16th July 2014]:Working women in urban cities are
growing by the day. Whether from an elite class orlower middle class, one is
bound to see them in various roles. While it is heartening to see the rise of
women empowerment in urban cities, it is heart breaking to hear the stories of
women in rural areas suffering from poverty, merely because the men of their
families are either deceased or no longer able to earn for them. Pakistanis as
a society are responsible for providing them ways to earn with dignity. Keeping
this spirit in mind, Dara is a
social projectbegun and spearheaded by Mrs.
Samira Rabbani Khar. It provides women from the villages of Southern Punjab
an opportunity to refine [through training] and subsequentlyuse their skills of
delicate hand embroidery to create beautiful Kurtas,and in turn gain a steady
source of income from sales.
What makes DaraKurtasstand out is
their beautifully intricate hand embroidery which is now a very rare element in
modern Pakistani clothing. The painstaking delicate embroidery takes up to nearly
one month to complete, after which the Kurta
is stitched and sent to the outlet.
The project serves as a way for the village women to also become a
productive part of society. They are provided with all the required
material, therefore all they have to do is work from the comfort of their homes
with ease.
With this project, the Dara team is also trying to preserve specialized intricate hand
embroidery skills which are a part of our heritage but which due to replacement
by modern technologies, are slowly fading away.
The DaraEid collection has already been stocked
at all outlets of Khaadi. The
collection features some beautiful colors such as pistachio green, hues of pink andclassic whites. Embroidery techniques include the popular Phulkari, ChikanKaari, Taarkashiand Shadow Work which Southern Punjab is
famous for.
Dara The Social Project
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