ZENIYA LAWN BY DEEPAK PERWANI LAUNCH EVENT

ZENIYA LAWN BY DEEPAK PERWANI LAUNCH EVENT IN KARACHI FOLLOWED BY THREE DAY EXHIBITION

Karachi April 17th 2015: Renowned fashion designer DeepakPerwani who has made an indelible mark in the Pakistani Fashion Industry over a 20 year period, with several Lux Style Awards to his design house’s credit and international fashion showcases in Miami and Milan, as well as being recently recognized as the 6th Most Innovative Design House in the Worldby the European and Bulgarian Fashion Councils, continues his successful collaboration with Zeniya and will launch Zeniya Lawn by Deepak Perwani Spring/Summer 2015 nationwide on April 17th, 2015.

The Zeniya Lawn by Deepak Perwani Spring/Summer 2015 nationwide launch will be inaugurated by an intimate Red Carpet event,featuring fashion presentation on April 17th 2015 at the Palm Marquee in Defence,Karachi followed by a three-day exhibition which will run from April 17-19 2015 from 10am to 10pm each day.

The Zeniya Lawn by Deepak Perwani Spring/Summer 201capsule is a perfect amalgamation of contemporary chic dovetailed with traditional motif influences including chevron, ceramic pottery trompe l’oeil jewellery, Baroque mirrors and floral rosettes transposed onto a vibrant kaleidoscopic colour palette including indigenous Sindhi hues; lime,Jaipur pottery-blue; salmon lightest turquoise and dusty pink.

Says Hassan Ibrahim Ahmed, Founder and Director of Zeniya to describe the philosophy, impetus and genesis of Zeniya Lawn by Deepak Perwani: “To design is to transform poetry into prose.”

Zeniya first opened its retail doors in Lahore,in 2012, offering its clientele seamless fabric with innovative, unique and exclusive not-to-be-repeated designs.In a brief time period, Zeniya has garnered a large and loyal following, bothnationally and globally and now has stores in Lahore, Islamabad, Rawalpindi, Sargodha, Sialkot, Swat, Mardan and Mandi Bahaudin.

Zeniya continues its aggressive expansion strategy by opening retail stores in Pakistan’s smaller cities andlooks forward to opening itsoperationsin various countries throughout the year.Media and PR for Zeniya lawn by Deepak perwani was handled by TAKE II PR.



Zeniya Lawn by Deepak Perwani Spring/Summer 2015 available nationwide April 17, 2015.