HUM FILMS & MD FILMS UNVEIL THE MUSIC OF PAKISTAN’S MOST AWAITED MOVIE “BIN ROYE”
A one-of-its-kind movie for the new Pakistani cinema, Bin Roye - a
Momina Duraid film -- is sure to exceed audiences’ expectations with its
engaging script, picture-perfect direction, immaculate production and
star-studded cast including Mahira Khan, Humayun Saeed, Armeena Rana Khan and
others. Bin Roye also has some of the
biggest names of the subcontinent music industry associated with it, including
the likes of Rahat Fateh Ali Khan, Abida Parveen, Shiraz Uppal, Ankit Tiwari and Rekha Bhardwaj. This is the
first time that VOX Distribution has partnered with a Pakistani movie for its
distribution across the UAE, Oman and Bahrain.
Dubai June 15, 2015: HUM Films, MD films and VOX Distribution
organized the music launch press conference and special meet and greet
session with the star cast and crew of Pakistan’s most anticipated feature film
Bin
Roye, starring the stalwarts of Pakistan’s entertainment industry -- the
gorgeous Mahira Khan and Armeena Rana Khan, and the evergreen Humayun Saeed -- in
lead roles.
The press conference held at VOX Cinema Burjuman, Dubai
raised the curtain from the fantastic line-up of singers, composers and
lyricists associated with Bin Roye and served as a launch-pad for the six songs
included in the movie. Like the star-studded cast of the film, Bin Roye’s music
too, has some of biggest names of the subcontinent associated with it including
Rahat Fateh Ali Khan, Abida Parveen, Shiraz Uppal, Ankit Tiwari, Rekha
Bhardwaj, Harshdeep Kaur, Waqar Ali and others.
CEO HUM
Network, Duraid Qureshi welcomed the audiences and shared the vision of HUM
Network in shaping the entertainment landscape of
Pakistan.
“VOX
got into distribution of films with the vision to optimize 30 years of combined
Exhibition and Distribution experience and lead the MENA region into a new era
of film distribution excellence. Our association with HUM Films is one step in
that direction. In the last couple of years the quality of Pakistani films has
improved significantly however, there have been gaps as far as the release strategy
for the region is concerned. VOX Distribution will fill in these gaps. VOX will
promote and market the films just like any other Hollywood or Bollywood films. To
start with, this is the first time that a Pakistani film will release day and
date with its release in Pakistan. Bin Roye will release on the first day of
Eid-Ul-Fitr across the UAE, Oman and Bahrain. After the overwhelming
response to the trailer and songs we have also decided to open the advance
tickets sale for the movies weeks before its release. In the coming days, you
will see a lot more exciting promotions and marketing activities leading to the
release of the film.” – Toni El Massih, Director of Distribution and Film
Content.
The cast
comprising Armeena Khan, Humayun Saeed and Mahira Khan shared their experiences
of the film, while the producer and co-director of the movie, Momina Duraid
raised the curtain from the amazing line-up of singers and musicians associated
with the movie. Afterwards, the music of the movie was released for the first
time ever to members of the press and glitterati, following which it will be
released globally simultaneously.
“Ballay Ballay” is penned by Shakeel Sohail, composed and
sung by Shiraz Uppal along with the famous Indian playback singer Harshdeep Kaur.
“Teray Bina Jeena” is composed by Sahir Ali Bagga, penned by Sabir Zafar and
sung by Ustaad Rahat Fateh Ali Khan along with Saleema Jawwad. The third song
of the movie “Chan Chariya” is recorded in the soothing voice of Indian
playback singer Rekha Bhardwaj along with Momin Durrani; the song is penned by
Sabir Zafar and composed by Shani Arshad. The queen of Sufi Music, Abida Parveen,
and Zeb Bangash have given voice to the Sufi track “Maula Maula”, composed by
Shani and penned by Sabir Zafar. The Indian playback singer Ankit Tiwari of the
“Tu Hai ke Nahe” fame has rendered his soulful voice to “O Yara”, composed by
Waqar Ali and penned by Sabir Zafar. The title track of the movie “Bin Roye”,
composed and sung by Shiraz Uppal and penned by Shakeel Sohail promises to
leave all those who hear it, in awe.
The
special meet and greet session was attended by media personnel, bloggers and
bigwigs of Pakistan’s entertainment industry including Mahira Khan, Armeena
Rana Khan, Humayun Saeed, Momina Duraid and others.
Made under the banner of HUM Films and Momina Duraid Films,
Bin Roye is the only Pakistani movie which will be released globally on
Eid-ul-Fitr and promises to raise the bar of filmmaking in Pakistan. The movie
is based on the bestselling socio-romantic novel “Bin Roye Ansoo” by the
legendary playwright Farhat Ishtiaq, produced by the bigwig of Pakistan drama
industry Momina Duraid and directed by Momina Duraid and Shahzad Kashmiri. With
two of the movie’s songs directed by the talented Asim Raza and Sarmad Sultan,
the talented Farhan Alam as director of photography, and a star-studded cast
including the likes of Javed Sheikh, Zeba Bakhtiar, Azra Mansoor and with
special appearances of the multi-talented Adeel Hussain, Junaid Khan, Faiza
Hassan and Shireen Zahid, Bin Roye is sure to set Pakistan film industry on a
new course.
HUM FILMS & MD FILMS UNVEIL THE MUSIC OF PAKISTAN’S MOST AWAITED MOVIE “BIN ROYE”
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