FASHION PAKISTAN & URDU1 PRESENTS FASHION PAKISTAN WEEK S/S2016 POWERED BY TDAP.

Karachi,7th APRIL 2016:The 10TH Fashion Pakistan Week powered by TDAP officially commenced on 7ththApril 2016 in Karachi. Fashion Pakistan with a long tradition of holding bi-annual fashion weeks, is the country’s leading platform for fashion designers is committed to encourage and promote upcoming fashion designers and brands. This particular installment of Fashion Pakistan Week powered by TDAP has presented trends for spring summer 2016 by 25-30 of the country’s best fashion designers and retail brands.


The line-up for Day 1 included collections by acclaimed designers Deepak Perwani,Wardha Saleem, Textile giants Lala Textiles special segment to showcase upcoming designer in Bank Alfalah Rising Talent, Kayseria, a capsule showcase titled Fashion Pakistan Trend Show where designers Maheen Karim,Obaid Shaikh,Nida Tapal and Sanam Chaudhri presented their capsule collections, the Day 1 came to an end with Maheen Khan’s street wear brand Gulabo.


Day one of fashion Pakistan week saw lot of celebrities walking the ramp for the designers.Sakinder and sarwat Gilani walked the ramp for Deepak Perwani’s fix it collection,Aiza Khan was the showstopper for Lala textiles and stunning Ayesha Omar walked the ramp for Gulabo…


Fashion Pakistan - Bank Alfalah Rising Talent Showcase saw four emerging designers showcased their collections through the Bank Alfalah Rising Talent platform at the opening of the Fashion Pakistan Week powered by TDAP. Bank Alfalah Rising Talent Programme aims to motivate, inspire and recognize young and upcoming talent in the country and provide them with opportunities to showcase their talent.

The four debut designers contending for the Bank Alfalah Rising Talent Award and trying to make a mark in the Pakistani fashion industry include Nida Sohail and Uzair Sardar from Asian Institute of Fashion Design, Syeda Urmia Naqvi and Shanza Jamil from Indus School of Arts and Architecture. The four designers exhibited their collections for the very first time at the day one of the Fashion Pakistan Week 2016 powered by TDAP, aimed at the encouraging response from the audience.

Through the award, the Bank provides a prestigious platform for young designers to showcase their designs and win a cash prize of Rs. 500,000. The best designer, chosen through a transparent voting of jurors and public, will be announced on 9 April 2016.

The Bank Alfalah Rising Talent stall at the event featured designs from the collections of the four participants who were also personally available to interact with the public and media. Audience was prompted to vote for their favorite designer through an e-voting system at the stall. Bank Alfalah representatives were also present at the event to monitor the overall procedure.


While talking about of FPW S/S 2016 powered by TDAP Sanam Chaudhri, Chairperson of Fashion Pakistan Council, said, “We are excited for yet another ground breaking event. We want to demonstrate the latest trends and innovation across the broad range of fashion in Pakistan. Fashion Pakistan is committed to developing fashion as an industry and will continue to highlight its growth and success.”


While talking in terms of partnership with Fashion Pakistan week powered by TDAP Urdu 1’s CEO Faraz Ansari said, “Urdu1 is delighted to be supporting Fashion Pakistan for its second consecutive season. We are extremely pleased to be partnering with the Council on what is sure to be a fantastic event. With amazing talent on show, we are excited to help introduce Pakistani fashion to new international markets and expand our latest commitment to fashion"


This season also marks Fashion Pakistan’s ground breaking partnership with Trade Development Authority (TDAP) as the main sponsor for FPW S/S2016.


TDAP Secretary Rabia Javeri stated,” It is time Pakistan moved to high value exports, such as Gems & Jewelry and both prêt a porter and couture fashion apparel. Fashion Pakistan week is a non-profit organization working to develop fashion in the country and is an excellent forum to present the spectrum of fashion and design in the country. It allows for the showcase of established designers, production houses, and the entry of new and young fashion aspirants. Pakistan’s fashion industry has fueled our outstanding rise in textile and lawn production. TDAP is committed to export enhancement and has played a strong role in creating connectivity between fashion houses and international buyers. The collaboration between TEXPO and Fashion Pakistan week is an excellent opportunity to showcase Pakistani fashion to a whole array of textile buyers from all over the world, including, so far, persons such as Oliver Lapidus, Letz Martin, Beaumenay Joannet, Dubai Design District, Malone Souliers, Mitsubishi Fashion Co etc.”

Wardha Saleem, CEO Fashion Pakistan, added, “We are really glad to be doing to this year’s Fashion Week as it will mark our partnership with TDAP. Fashion is a burgeoning industry in Pakistan, and adds immense value to our economy. We are excited that with TDAP’s association, more that 700 international buyers will be attending FPW S/S2016 powered by TDAP along-with influential international fashion figures, making this event a true business and networking opportunity for the participating designers."


The three days event of Fashion Pakistan week powered by TDAP is designed and managed by CKO Events Architecture, and backstage is being managed by Production 021. N-Pro (Nabila) and N-Gents continues to serve as the official hair, make-up and styling partners. The show direction for FPW s/s 2016 is by Deepak Parwani, Choreography is by the seasoned choreographer Frieha Altaf of Catwalk Events. Technical Direction (Light and Sound Design) by Zaheer Abbas. Take ll PR, the PR Company which has been dynamically managing the media, PR and fashion events of national and international repute is the official PR Company for the event. The event art work is creatively designed by Tapu Javeri And lastly Mind Map Communications is the official Digital Media partner for the 3-day long fashion extravaganza.

Fashion Pakistan Week S/S2016 is executed in partnership with URDU1 as its Event and Media Partner and would like to thank TDAP as its main sponsor, Bank Alfalah as the official bank, Toyota as the official car of the event, Radio FM91 as the official Radio Partner, Careem as the official transport partner, Coca Cola as the official Beverage Partner, Deli as Food Sponsor and FUJI films.

About Fashion Pakistan

Fashion Pakistan Council, established in 2007, is the local fashion fraternity's representative body created by the designers, for the designers. One of the primary objectives of the council is to educate, empower, encourage and promote local fashion designers both locally and internationally. The current board of directors include Wardha Saleem, CEO of Fashion Pakistan, Sanam Chaudhri, the Chairperson, Saniya Maskatiya, Maheen Karim, Mahin Hussain, Nauman Arfeen and Obaid Shaikh, all serve as directors of the Fashion Pakistan Council.

Fashion Pakistan has a long tradition of holding bi-annual fashion weeks, having pioneered the concept of Fashion Weeks in Pakistan with the very first Fashion Pakistan Week, held in 2010. Since then, the Council has continually looked to new ways to support and bolster Pakistan’s growing fashion industry. The Council has launched many of the finest designers in the country.


Last year, FP was proud to launch the iconic and groundbreaking Maybelline New York Millennial Fashion as a platform for budding young designers to showcase their talents in a first for the country. FP also organizes several Fashion Day Out events throughout the year with an array of exhibits, trade fairs and fashion Shows, both locally and internationally.

Fashion Pakistan is also a part of the Council of International Fashion Designers, which was created with a vision for co-operation to promote and support Pakistani fashion in the global market place.



About Urdu1:
URDU1 is a General Entertainment Channel broadcast from Dubai, UAE, for the Urdu speaking population across the globe. It is the fastest growing entertainment channel and a top source of premium quality Urdu entertainment, successfully taking entertainment to new heights.


The channel is known for its blend of unique and captivating dramas. Famed for its beautiful medley of Turkish plays, URDU1 strives to present the best shows on the face of Pakistan's entertainment industry. Dramas like Ishq-e-Memnu, FatimaGul, Feriha, Meray Humdum Meray Dost and Jackson Heights are some stories that highlight the benchmark it has set.

About TDAP:
The Trade Development Authority of Pakistan (TDAP), is the apex agency of the Government of Pakistan engaged in the promotion and growth of the country's exports. TDAP’s significance as a trade organization can be accessed from the fact that it serves as a platform for Pakistan’s representation in almost 110-120 International Trade Exhibitions across the world each year. TDAP’s efforts have always been commendable. TDAP is the name that supports the Fashion Councils, Designers and Retailers as well as the Fashion and Arts Schools of Pakistan like the Pakistan Institute of Fashion Design and Indus Valley School of art and architecture.