CORNETTO POP ROCK

Islamabad, May 22: BB Events & PR&EmpactActivationshosted the grand and majestic Finale of the national series of concerts for #CornettoPopRock. Still to come, are six music videos that will ignite the fans of Pop and Rock all over the world. The Finale concert hosted over 5,000 students from all over Islamabadwhowitnessed history in the making. The star-studded line up kept the audience roaring for 3.5 hours at a stretch. Anoushey Ashraf started of the show with the Islamabad auditions winner, Sami Qureshi(from AIR University), followed by rocking performances by Zoe Viccaji, Umair Jaswal, Nooriand Ali Azmat. If that’s not enough, #CornettoPopRock showcased a one-of-a-kind light show that has only been witnessed in international concerts aboard. The biggest surprise of this star studded night was, the very popular QuratulainBaloch joining Noori on stage to unveil their QB’s solo track for #CorenttoPopRock. And that’s not all, #CornettoPopRock showcased 4 brand new tracks at this concert. Two solos by Noori, and Ali Azmat and two duets of ‘Umair Jaswal and Zoe Viccaji’&‘Ali Azmat and Noori’. Never has Islamabad witnessed so much energy, enthusiasm and excitement! Visit us at www.cornettocupidity.pk for update information on the auditions, concerts and music videos.

#CornettoPopRock is a series of concerts that will take place once a year in Karachi, Lahore and Islamabad specifically for university students.This year the concerts were held on:

·         Karachi – 15^st April 2016

·         Lahore – 06^th May 2016

·         Islamabad – 21^st May 2016

The concept behind this platform is to revive the pop & rock culture among the youth. The 2016 line up of performers includes maestros of the music fraternity such asAli Azmat, Komal Rizvi, Noori,Umair Jaswal, QuratulainBaloch& Zoe Viccaji.  There will also be two specular wild card performances byQ from JoSh and the Pakistani superstarAli Zafar.

The daring playfulness of Cornetto provides the young adults of Pakistan a much-needed platform to express their feelings and passions. Music is a form of art that gives expression towhat cannot be put into words, as well as what cannot remain silent. Cornetto has been associated with promoting young local talent since 2008 when it partnered with leading bands to release songs, followed by Cornetto Music Icons and very recently, the much celebrated filmKarachi Se Lahore.

Given the brand’s historic association with the music scenario in Pakistan, it is proud to announce Cornetto Pop Rock for the youth of the country, a platform dedicated to reviving music in Pakistan, armored with an ensemble cast of artistes unlike any other. Towards this end, university students who are also music enthusiasts looking for their big break will be taken under the mentorship of renowned music icons of the country and will be provided a chance to not only learn from them but also play with them.

#cornettopoprock is set to release 6 Music Videos in May/June/July 2016 which includes three duets and three singles byPakistan’s biggest pop and rock idols. The duets include, for the first time ever the two rock legends Ali Azmat and Noori, the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaitedUmair Jaswal and Zoe Viccaji. The singles will include songs by Ali Azmat, Noori and QuratulainBaloch.  The six music videos are conceptualized byEmpactActivations and BB Events & PR and will be directed by the one and onlyAmaan Ahmed from Uncut Studios.

#Cornettopoprock will not only be showcasing the POP-ROCK culture through its music talent but also styling by Pakistan’s most renowned designers. The panel of designers includesNomi Ansari, Deepak Perwani, Munib Nawaz, and AamnaAqueel, with make up by celebrity stylist Beenish Pervaizin Karachi and Juju from Tony n Guy in Lahore.

#Cornettopoprockopened its doors to university bands by providing them a larger then life opportunity to open shows in Karachi, Lahore and Islamabad. Auditions for the bands were heldin three cities; only tochoose the most deserving talent to open the #cornettopoprock concerts. These university bands will be given the opportunity to share the stage with Pakistani legends and showcase their talent.

Pop Rock Generation wouldn’t have been possible without the support of the dynamicMr Asad Malik (senior brand manager- Cornetto) who had the following to say on the occasion: “Cornetto is a brand that believes in helping youth express themselves.  The most genuine form of this expression manifests itself through art forms – be it music, films, or other crafts. This year we have developed a very unique ‘pop rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.”