Alpha Supermarket at Ocean Mall in Clifton announces its official opening on Saturday, September 10.

Alpha is equipped to welcome discerning customers who are looking for imported high end products to locally manufactured competitively priced items.

On 22000 square feet with wide aisles, a secure and safe environment, free Valet parking and wheel chair friendly facility, it enables customers to enjoy a shopping experience living up to their slogan ‘Shop smarter, live better’. This high-end event is creatively organized by Takell where guests from Corporate, media, consulates, ministries and other walks of life will be present.

Chairman Nadeem Hussain observes “due to increasingly prudent consumer demands apropos lifestyle change it has become essential for the supermarket industry to become versatile to address these needs.  We will continually broaden our supply chain to provide and meet changing demands and strive to make ALPHA the one-stop supermarket”.

Alpha will soon be bringing Tesco Private Label to the store. Alpha supermarket in Pakistan is the exclusive partner of Tesco, the largest retailer in UK. Tesco products will include food and nonfood items in the three categories; Tesco Goodness, Tesco Finest and Tesco Everyday.

Adnan Hamid the CEO states “we are here to provide our customer excellent products and service that fulfill their need at the right price and convenience; our friendly, knowledgeable and professional staff will help and assist, educate and empower our customers”

Alpha is focused to meet an ethnocentric customer demand carrying diverse and incredible items ranging from a variety of succulent steaks, duck breast, turkey breast, crab sticks to Japanese sea scallop, pickled ginger, seaweed sheets, roasted black sesame, Miso soup base, and much more.

Alpha is sensitive to consumers taste and demand as is reflected in the bakery section. The variety of bread ranges from factory produced long shelf life products to gourmet multi seed, halloumi, olive, ciabatta, baguette, focaccia breads fresh from the ovens of OKRA. Other bakery delights are by Pane & Amour.A large variety of fresh halalmeat, chicken besides fresh and frozen fish, crabs, jumbo prawns and salmonby Chop Shop meet customer demand.

Besides food items Alpha aims to provide a one stop convenience through the provision of electronics, luggage,leather handbags,hunting equipment, a  pharmacy, a broad range of beauty products, and tableware departments.  Scented candles, crockery and glassware from daily use brands to formal crystal and china provide a choice for gifts or dine and shine in your own style.

Alpha loyalty card programme for its customers include a pioneering ‘Generation Card’ for youngsters of ages 7 to 13 years that will enable them to get discounts on child related items.