PAS AWARDS 2018

Karachi April 14, 2018: The 8th PAS Awards ceremony was held at the Expo Centre Karachi on 14^th April 2018. Organisedby Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programme of the marketing and advertising fraternity thathonours ideas, strategy and creativity that works.

This yearthe awards were presented by Engro Corporation as its title sponsorin association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories and 3 special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.

The show featured industry stalwarts from the field of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS, Naveed Asghar CMO HBL, Mohammad Abid Sheikh, CEO, LEO Television Network, Muhammad Nasir Saleem, General Manager, BestSongs.pk, Syed Mazahir Hussain, Director Marketing, AAJ NEWS, Ali AsgharJamali, CEO, Indus Motors, Mirza UzairBaig, Director Marketing, Dunya TV, Javed Ahmed and Mujahid Hamid, the Jury Chair. They presented awards with some renowned names cleebrities like MussaratMisbah, Ronak Lakhani, SheemaKirmani, Tooba Siddiqui, Mansha Pasha, Myra Khan, Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali,Huma and Amir Adnan, Ali Kazmiand Maria Wasti.

The host for the award ceremony was Shafaat Ali and Veena Malik and the show featured some mesmerizing theatrical acts by Farooq Qaiserand musical performance by Bilal Khan and Rachel Vicajji with other entertaining dance performances and skits.The Red carpet was hosted by Mashal Khan. The show concluded with the National Anthem performed by all the celebrities and industry people.

The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partner and Rado1FM91 was the official radio partner. Event was managed by Goosebumps, Creative campaign was designed by Synergy Dentsu and MindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by MoizKazmi of MK Digital.

The Lifetime Achievement Award was given to Mr. Bashir A. Khan, From Manhattan International for his lifelong contributions and being one of the pioneers of advertising in Pakistan.

A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.

Other partners for the PAS Awards 2018 included Lipton, Toyota Fortuner, Coca Cola,Nestle Fruita Vitals, Jubilee Life Insurance, Dunya TV, Aaj TV, Bonanza Satrangi, Youtube, Jang Media Group, Phsiogel GSK and Bestsongspk and Omore.