L’Oréal Professionnel launched IT LOOKS 2016 in collaboration with International Technical Consultant TarekRizk
[Karachi: 11thof
April, 2016]L’Oréal
Professionnel, the Parisian house of hairdressing, proudly introduced the
global IT LOOKS 2016 at an intimate evening which took place at the Marriott in
Karachi on 10th April 2016. The tailor made hair colors Blond Bronze
& Brilliant Burgundy were the main focus at the launch event.Featuring the hair looks for Spring/Summer, the idea wasto
inspire salons to learn the high fashion, edgy and inspirational IT LOOKS for
2016. The IT LOOKS Roadshows kicked off in Karachi on 10th April
which will be followed by Lahore on the 12th of April and Islamabad/Rawalpindi
on the 14th of April 2016.
The introduction was
moderated by Emaan Ahmed, Junior Product Manager L’Oreal Professionnel, who
talked about the inspiration for both the IT LOOKS which were introduced with
an interactive beauty showcase featuring TarekRizk,Zara Peerzada in her
Brilliant Burgundy and Hareem Farooq in her Blond Bronze. The next session was
conducted by TanzilaHashwani, Education Manager L’Oreal Professionnel, where
she discussed how different products were used to achieve and localize the
looks. TarekRizk also demonstrated the IT LOOKS on six other models live on the
stage which each look adapted for the local aesthetics. The looks for these six
models were localized versions of the IT LOOKS 2016. Also in attendance were Salman Amjad, General Manager Professional Products
Division, Hassan Bangash, Product Manager L’Oreal Professionnel, Masarrat
Misbah, founder of Depilex Beauty Clinic and Institute, MehrNajeeb and
PalwashayYousuf of MehrNajeeb salon,FarhatEhsan from Rose and jewellery
designer Nazneen Tariq along with members of the esteemed press.
Salman
Amjad, General Manager Division of Professionnel Products of L’Oréal Pakistan,
said; “IT LOOKS is all about the latest looks, trends and hair styles from
across the globe. Our aim is to inspire and encourage our partnering salons to
recreate these looks locally. We are really excited to showcase the IT LOOKS
with local IT Girls – Hareem & Zara; this is first for L’Oréal
Professionnel in Pakistan.”
For 2016, the Roadshow was conducted by
TarekRizk, an International Hair Technical Consultant who is partnering with
L’Oréal Professionnel Pakistan to bring the international IT LOOKS for 2016 in
Pakistan. Hailing from Lebanon, Tarek is a renowned hairdresser with extensive
experience of working in the beauty industry having styled various Lebanese
celebrities at his salon in Beirut. An ambassador for L’Oréal in the Middle
East, Tarek is also a member of Haute Coiffure Francaise in France.
The IT LOOKS for 2016
take inspiration from street style fashion across the globe. The Blond Bronze
look is for high fashion, brilliance and style and yet has a fun friendly feel
to it, while the Brilliant Burgundy is more edgy and inspirational. These looks
have been created in Pakistan by using L’Oréal Professionnel’s signature brand,
Majirel – an exclusive salon brand that provides customers to choose from over
a 100 hair color shades.
L’Oréal
Professionnel’s IT LOOKS for 2016 can be achieved at selected L’Oréal
Professionnel partner hair salons across the country from 15th April
and onwards. For further information about the IT LOOKS and partner Salons, log
on to: www.facebook.com/LOrealProfessionnelPakistan
To see the IT LOOKS reveal video of Zara Peerzada in her Brilliant
Burgundy visit:
To see the IT LOOKS reveal video of Hareem Farooq in her Blond Bronze visit:
L’Oréal Professionnel launched IT LOOKS 2016 in collaboration with International Technical Consultant TarekRizk
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