The Hum Network’s QMobile Showcase raises the bar for Fashion Shows in Pakistan

Karachi, 21st April 2017: The 2nd Day of QMobile Hum Showcase commenced with the biggest names of the fashion industry amid roaring applause and fashion forward runway presentations setting benchmarks in the fields of fashion and entertainment. The 3 daylong event in partnership with QMobile will feature the work of some of the Pakistan's most illustrious and sought-after designers showcasing both ready-to-wear and luxury fashion for Spring/Summer 2017 season.

Day-2 witnessed amazing fashion presentations by top designers of the country like the maestro Bunto Kazmi, the majestic Rizwan Beyg showed his collection ‘Lace Couture’, Cotton & Cotton, Ideas pret by Gul Ahmed, the ever green Faiza Samee, Adnan Pardesy presented his collection ‘Entwined’ that was brilliantly complimented with the mesmerizing jewellery collection ‘continuum’ by Kiran Aman of Kiran Fine Jewellery. The day ended with the power-packed performance by HSY’s collection ‘Love Letters’. 

QMobile Hum Showcase is proud to have partnered with Qmobile with hair and make-up by Nabila’s N-Pro and N-Gents, the show has been directed by veteran fashion designer Rizwan Beyg, the incomparable by Production 021 is incharge of event design and show execution and the event’s PR is being handled by Take-II PR and Media Management

Sultana Siddiqui, President of Hum Network, emphasizes the need for setting high standards in fashion and says, 'The Hum Network has always invested time and effort in supporting talent, whether in the realm of film, television and music or in this case, fashion. Our Bridal Couture Week platform is now in its 14th edition, regularly taking place twice a year. It is watched the world over, bringing forward the latest trends in Pakistani bridal fashion. Now, with Showcase, we want to bring the spotlight upon Pakistani pret and luxury-pret. We are excited to be steering fashion away from the run-of-the-mill and with some of the country's best designers in our lineup, we are focusing on content that is creative and original.'

QMobile’s CEO talking about his brand’s partnership with HUM network with SHOWCASE commented that’ With QMobile we have always been at the pulse of popular culture and fashion. It is such lifestyle segments through which we bring the best of fashion and bring forth cutting edge statements be it fashion or mobile technology. So partnership with HUM Showcase enables us to leverage on creativity and drive trends.


Veteran designer Rizwan Beyg who has stepped in as show director explains that 'Showcase' will seek to promote real fashion. 'We want to present fashion that is truly creative on a non-political platform which doesn't require membership and where ateliers are selected on merit. This may not be ready-to-wear that is immediately marketable and we hope that our lineup of designers understand this and create exciting, cutting-edge statements.'