Dawlance launches the newrange of ‘LVS PLUS’ and ‘Energy Saver’ automatic washing machines

The country’s leading home appliance manufacturer integrates aesthetics with state-of-the-art technology to provide relief to consumers battling rising energy costs

Karachi, October 23, 2017: Dawlance – the no.1 home appliances brand of Pakistan, unveiled its impressive series of LVS plus and Energy Saverwashing machines, which aim to cut down on energy usage for a better and more prosperous Pakistan. The launch of these products is a testament to the initiative of Dawlance, where they believe in designing products that help reserve energy for a better Pakistan, thus ultimately reducing electricity bills.

The LVS plus and Energy saver series automatic washing machines feature modern designs in three capacities for each series. The LVS plus Washing machines can run on voltages as low as 150 volts and save 38% electricity, while the extreme thirty minute dryer technique increases the performance efficiency by almost 17%, with the pro-fabric drum providing the perfect soft kneading effect for better stain removal. The Energy Saver series delivers well upon its name with best energy saving solutions and with a similar thirty minute dryer technique, in addition it also offers enhanced detergent penetration even at low water levels, which sets it apart.

Dawlance, Head of Marketing, Hasan Jamil, while explaining the brand’s intent behind the launch of the products, said,
“These newly launched products come in line with our policy of enhancing the quality of human life by making things much convenient for them, as well an ensuring no compromise on advanced technology standards.”

“The upsurge in frequent power breakdowns has drastically burdened Pakistan’s economy while the increasing tariff has been a cause of concern for every household,” he added while saying that the creative spark for out LVS Plus washing machines range stems from the desire to lower costs for consumers, and to serve the community by conserving energy.

Moreover, for the first time in Dawlance, the brand is also offering a 5 year warranty service on motors of these automatic washing machines.

About Dawlance:

Dawlance,  the market leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Since 2016, Dawlance has been a part of Arçelik A.Ş., the leading global consumer durables company.Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, small kitchen appliances, washing machines and air conditioners.

Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reachconsumers in every corner of the country and is one of the prime reasons for the brand’s success.

Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture.  Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience