The QMobile Hum Style Awards 2017 get set to raise the bar in entertainment

Karachi, October 21^st, 2017: The second annual Qmobile Hum Style Awards are set to take place today, on October 21^st 2017, orchestrated by Pakistan’s pioneering premier entertainment network, HUM Network Limited, in partnership with QMobile, Pakistan’s biggest Smartphone company endorsed by local and international stars. Like last year, the awards ceremony will set new precedents by keeping a firm focus on credibility and innovating within the field of entertainment.

Since its inception last year, the QMobile Hum Style Awards montage has been recognized for delivering impartial results andshowcasing quality entertainment. According to President HUM Network, Sultana Siddiqui, “We are proud to be pioneers in the field of entertainment. In our projects, it is always our aim to seek out new talent and provide a platform for it and these awards are instrumental in facilitating this purpose. The awards last year were the first of their kind in the country, providing entertainment while at the same time recognizing industry leaders, trendsetters and promising talent. With the second ceremony this year, we are continuing with our efforts to maintain complete transparency with our results, celebrating the fashion and entertainment industry while simultaneously endeavoring to provide stepping stones that will help in building and developing the industry further.”

The CEO of QMobileZeeshan Akhtar observes, “This is the second year in which QMobile will be associating itself with the Hum Style Awards. Our brand is proud to partner with a network that has always adhered to high quality standards in entertainment. The QHSA raised the bar last year by presenting a riveting, highly credible awards ceremony and has grown from strength to strength this year.”

21 highly anticipated awards will be given out on the basis of voting and jury sessions. In addition, the awardspromise to be a star-studded extravaganza, helmed by some of the entertainment industry’s finest talents and assembling together an illustrious mix of known veterans and newcomers. The script has been written by well-known comic talents, Ali GulPir and Akbar Chaudhry. Saba Qamar, Farhan Saeed and Ali Kazmi will be hosts for the evening while Anoushey Ashraf and Dino Ali have been enlisted as digital hosts. A range of celebrities will be hosting the red carpet including Munib Nawaz, SaheefaJabbar, HiraHussain within the QMobile Lounge and Nadia Hussain for Innovative Digestive.

A range of power-packed performances have been planned out for the event, featuring some of the country’s most popular stars; among them, Natasha Khan, AsimAzhar, SyraShahroz, Ayesha Omar, Ahsan Khan, QB, Farhan Saeed, AtifAslam as well as IlonaBekier, a choreographer and dancer from Poland Warsaw. Shazy and Ghani have acted as official choreographers while HunnyHaroon and Ehtesham Ahmed are in charge of costume design. A range of seasoned musicians have come together to devise music for the show withSaad Hayat acting as producer, Emad and Immu composing a song and Josh remixing music.

Placing emphasis on celebrity styling, Rao Ali Khan, Alizeh Pasha and Sabah Bano Malik have been taken on board as official stylists.Hair and makeup for the QMobile Hum Style Awards 2017 will be carried out by the NPro and N-Gents team at Nabila’s. Press and PR for the entire event has been handled by Take II PR while Production 021 is in charge of Backstage Management. Direction on stage is handled by Shah Sharabeeland the event design and execution has been orchestrated by the team at HUM Network.

About HNL: HUM Network Limited was launched on January 17, 2005, with its flagship channel,

HUM TV. In a short span of 11 years, HNL has become the number one general entertainmentnetwork of Pakistan by creating a niche for itself with its stellar productions and for highlightingsocial issues and educating the masses. HNL plays are bagging awards for best TV playsconsecutively since its inception and its popularity has gone beyond borders and is beingwatched all over the world including UK, middle east ,north Africa ,North America, Canada,Australia and New Zealand. HNL also boasts the first 24-hour food channel in South Asia, HUMMasala, the ever popular Style 360 - the most sought after platform for fashion and lifestyle,and HUM Sitaray, a rapidly growing family-based entertainment channel catering to multiplegenres of drama serials, soaps, sitcoms, fashion shows, game shows and much more. Otherthan the channels, HNL also boasts its own publications including the highest circulated culinarymagazine, Masala TV Food Mag, G.L.A.M - a monthly magazine by Style 360 that focuses onglamour, lifestyle, arts and media, Masala Cookbooks, Bridal Couture Week Catalogues andNewsline, a monthly current affairs magazine.HUM Network Limited is Pakistan’s only publicallylisted entertainment network on Pakistan Stock Exchange.